To no one’s surprise, in 2023 data consumption took another significant stride forward. According to research from JLL, focused on EMEA, the first half of the year saw the most data centre uptake on record across the tier-one European markets of Frankfurt, London, Amsterdam, Paris and Dublin – a jump of 65% compared to the same point in 2022.
In the MENA region, a recent Knight Frank report notes a combined uplift of 20.7% in live IT capacity across the region, primarily driven by demand from cloud deployment across the regions. In Europe, a similar report from Knight Frank notes the growth within emerging markets like Bucharest, Istanbul and Manchester. The latter destination's growth is in part driven by the likes of long-time Corning customer KAO Data who last year announced plans to open a £350M advanced data centre in the region.
In many ways the drivers for this sharp rise in data centre demand are the same as they have been for the last decade: a need for more and more bandwidth as new, data-intensive technologies and applications mature and are adopted more widely.
In recent years, a few factors in particular have sent this data consumption into overdrive. Firstly, the pandemic and the surge this created in applications such as streaming services and virtual conferencing. Bandwidth-hungry technologies like machine and deep learning are growing in adoption and now, a breakout year for artificial intelligence (AI) looks set to take this to even greater heights.
Building new data centres to meet this demand is costly and factors such as local planning permissions and power availability can add additional hurdles to the process. While colocation data centres do provide somewhat of a middle ground for securing more resource, for many data centre operators and businesses, the best option is to find ways to upgrade and "future-proof” existing resource – but how?