Corning accomplishes this through a variety of activities, including presenting at trade conferences, publishing whitepapers in top scientific journals, and working closely with customers to provide engineering support through every stage of implementation. “We also take it a step further and host dedicated workshops for prospective customers at our locations in Europe and the U.S.”
Corning has developed an intimate, tailored approach to connect with prospective customers through its “Stepping into Advanced-Flow™ Reactors” workshop, which brings together participants from across the chemical processing industry for a two-day seminar to learn about the advantages of continuous flow chemistry and get an in-depth look at AFR Technology.
“Since beginning our workshop eight years ago, we have hosted more than 250 participants from 26 countries with profiles ranging from chemists and chemical engineers to project managers and decision-makers,” Alessandra said. “Over the years we’ve adjusted the format based on participants’ feedback to ensure seminar topics address their needs and they get the most out of their time with us.”
Corning Advanced-Flow Reactor workshops are held twice annually in either Corning European Technology Center (CETC) in Fontainebleau, France, or at Nalas Engineering Services, Inc., an AFR Qualified Lab located in Centerbrook, CT.
Day one of the workshop focuses on the fundamentals of continuous flow chemistry and the advantages of Corning’s reactor products and engineering services. Day two explores the application of AFR Technology and includes a live reactor demonstration for participants to experience the technology first-hand. Interested participants also have the option to schedule a half-day course to meet one-on-one with the Corning AFR team to discuss their specific application.
“It is truly a privilege that we have the opportunity to meet with so many customers in this field to share the benefits of our reactor technologies for their applications. It’s exciting when participants decide to adopt this technology and become ambassadors in their market segments by sharing the many benefits Corning’s flow reactors provide,” Alessandra said. “Looking forward, we’re working on our 2020 workshop sessions to share more about our latest applications cases and products.”