This iterative process continues throughout the development cycle. Once the product nears final design, the Corning team’s focus shifts to testing the consistency and repeatability of the new product or component, which can result in changes to the original design. Again, those changes undergo internal and customer testing. It is critical that we translate our understanding of each customer’s need into our products’ manufacturing design.
Corning uses engineering models to further streamline and refine the process, ensuring the product’s design delivers measurable and controllable performance results. A real-time feedback loop is initiated with internal teams and customers to confirm the product’s value proposition while bolstering our relationship with our customers, building trust, and instilling familiarity with the final product.
When a prototype is sent to customers for testing, they apply their own processes and systems to validate the product. Because Corning Life Sciences supports scientific research and cell production across numerous application areas, we often bring a different perspective than our partners in academia and industry. We work in synergy with these collaborators to provide mutually beneficial interactions throughout the development process. For example, a customer-informed redesign may help the product fill a gap in a specific process or can help better define areas for improvement in a customer’s workflow. This context applies not only to product design, but to manufacture, quality, shelf life, and/or storage conditions, with the outcome resulting in a win-win for both Corning and our customers.
This is a continuous process in the typical product lifecycle: even after a product has launched, a second-generation version is frequently already in the works to address emerging challenges or opportunities for improvement. As product usage increases, nice-to-have features are identified and prioritized for implementation, as are product improvement ideas and concepts fueled by emerging technologies and areas of research.